Websites exist for sharing information.

Whether it’s news of your latest big product release, general info about your company or industry, or a story about your day in the park with your dog, chances are you’re putting it out there for people to read. Since the days of Lycos, AltaVista, Yahoo, and, of course, Google, search engines have been a big part of that goal.

Building your site to entice search engines to index and favorably place your pages has gone from the brute-force spider-baiting methods of the late 90’s, to the…...